The Brand
The Way It Should Be
Naeture Crowns was inspired from the profound passion of natural hair and founded with this goal in mind: providing a reliable online store of high quality natural hair care products. A passion for excellence has driven me from the beginning and will continue to guide the company into the future. I believe that every product counts and strive to make the entire experience as satisfying as possible.
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My Story
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Like so many, growing up as a little girl consisted of getting perms on a routine basis which I accept and embrace as a part of my history and culture. As I became older and began to experience for myself, I was in love with having straight hair. In 2010, while a senior in high school, I decided to stop utilizing perms and went natural. However, I continued to use heat. The manipulation of heat from flat irons and curling irons brought upon damage to my strands. My first experience of heat damage happened in 2015. After a hair salon visit, I noticed a strong burnt odor lingered in my hair for days and days. When it was time to wash it, my curl pattern was completely gone. I was left with bone straight stands and devastation. For restoration, I did not know where to begin. Moreover, I loved my long hair and sadly believed that was the only sight of beauty. Due to not wanting to let go of my length, I dreadfully dealt with the damage. In May of 2016, I made the decision to do away with heat on my hair. With time and research, I began to incorporate protein treatments into my hair which restored my curls to some extent, but I was still unhappy. This led to my first big chop in February of 2018. With the chop, I was still not properly taking care of my hair. A while thereafter, something came over me where I had a strong feeling to learn, absorb, experiment, and dictate all things natural with my hair. On May 8, 2020, I had my second big chop. On May 28, 2021, I decided to do a third big chop. Fast forward to August 6, 2022, I cut away again and on September 3rd, I went ahead and shaved it down to a fade. Through all of these trials, I have learned that no matter the style or length you choose to rock, healthy hair is always the goal. I am more committed now than ever to the health of my hair. I am on this journey, and I welcome you to join me. It is not easy but so worthwhile. Be gentle. Be kind. Be patient. Your natural hair is a given crown and I hope my products encourage you to wear it proudly!
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Xoxo, Owner and Creator,
Tenae S.
